Bean Around The World

Bean Around The World

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In the Bean Around the World challenge, teams take the role of coffee traders in providing the supply chain from producer to outlet, and finally to the ever-fickle consumer. Teams make money by buying coffee from the suppliers, trading with the other syndicates and then selling coffee blends to the customer at a profit!

From Kenya to the Caribbean, and from Brazil to Borneo, to succeed in the coffee business takes excellent market intelligence and fantastic service, combined with the ability to respond quickly to ever-changing consumer trends and tastes. Teams buy and sell to maximize their reward, experiencing both sides of the customer equation. The game is played over a period of 3 years with the winners being the syndicate which the most cash at the end of the third year.

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